More on branding...

Ever band has a brand, usually the genre or perhaps the record label they are under, but a band is the product being marketed. All brands usually disribute similar products, rather than all different kinds.

For example -
BRAND - Cadbury's
PRODUCTS - Dairy Milk, Crunchy, Flake, Chocolate buttons

This is the basic way of describing how the product relates to the brand. Cadbury's would be the brand, but it is producing chocolate of some sort, and nothing else.
This shows that the brand will sell what it is best at, such as a record label like Sony BMG. Sony BMG is a major record label which will sell music that it knows will make money, usually pop artists, which will be chart toppers (such as Leona Lewis) and will make lots of money.
There are also record labels such as Roadrunner Records and Epitaph Records who are more renowned for their uptake on the genre of heavy metal, with bands such as Slipknot and Bring Me The Horizon. These particular labels are well known for selling heavy rock and metal bands, and are very successful within that genre.

A bands image can also come from their brand. A major label band such as Paramore would have a more 'clean-cut', tidy look to them, unlike a band of an indie record label which would most likely have a more casual look, surrounded by how the band themselves dress, and perhaps how they present themselves in photoshoots.

Our band image is more of an independant record label look, which is basically a gritty, casually dressed band, who are portrayed as more interested about the music than fashion. Bands that our image could compare to include Alexisonfire or Foo Fighters (a major label band, but casual).







Roxxi