Wednesday, 31 March 2010
Tuesday, 30 March 2010
Tuesday, 23 March 2010
Monday, 22 March 2010
Main Task: Our Music Video...
Sunday, 7 February 2010
Tuesday, 2 February 2010
More on branding...
Ever band has a brand, usually the genre or perhaps the record label they are under, but a band is the product being marketed. All brands usually disribute similar products, rather than all different kinds.
For example -
BRAND - Cadbury's
PRODUCTS - Dairy Milk, Crunchy, Flake, Chocolate buttons
This is the basic way of describing how the product relates to the brand. Cadbury's would be the brand, but it is producing chocolate of some sort, and nothing else.
This shows that the brand will sell what it is best at, such as a record label like Sony BMG. Sony BMG is a major record label which will sell music that it knows will make money, usually pop artists, which will be chart toppers (such as Leona Lewis) and will make lots of money.
There are also record labels such as Roadrunner Records and Epitaph Records who are more renowned for their uptake on the genre of heavy metal, with bands such as Slipknot and Bring Me The Horizon. These particular labels are well known for selling heavy rock and metal bands, and are very successful within that genre.
A bands image can also come from their brand. A major label band such as Paramore would have a more 'clean-cut', tidy look to them, unlike a band of an indie record label which would most likely have a more casual look, surrounded by how the band themselves dress, and perhaps how they present themselves in photoshoots.
Our band image is more of an independant record label look, which is basically a gritty, casually dressed band, who are portrayed as more interested about the music than fashion. Bands that our image could compare to include Alexisonfire or Foo Fighters (a major label band, but casual).
Roxxi
Update on our music video
Due to the original venue we were originally going to film our music video at was unavailable, we changed the whole plot and set of our product. Rather than be set at a gig venue with cuts to skateboarding etc, we instead decided to shoot in a class room at New Era centre in Accrington, in order to give the video a more gritty look.
Plot:
Our video is set in an empty class room, with all tables and chairs pushed to the sides. Rather than the video having a particular story to it, we decided to make a video more suitable for the song lyrical content, which is talking about the grittier style of society. We chose to have all of our equipment in one room, which would be where the performance would take place. Rather than the original idea of a story based around a character, we decided it would be more suitable to be based just around the band themselves, with cuts to the song being recorded by us in a recording studio, and with documentary-style footage that is 'behind-the-scenes'.
We will be putting the story board up shortly.
List of equipment we will now be using:
- 2 electric guitars
- 1 bass guitar
- 1 drum kit (drums, cymbals, etc)
- 2 guitar amps
- 1 bass amp
- Additional equipment (guitar leads, drum sticks etc)
- Cast - Band (Roxanne - guitar, Joseph - guitar/vocals, Conor - bass, Owen - drums)
Roxxi
