People involved and props list:

The band will just be dressed in their normal casual clothes, as the image is just jeans and t-shirt mainly, although other clothing will be worn, but around casual style.

Equipment needed:

• Guitars x 2
• Bass guitar
• Drum kit and cymbals
• Microphones x 3
• Speakers/PA system
• Guitar amps x 2
• Bass amp
• Floor monitors
• Guitar effects pedals

Other items that may be used:

• Banner with band's name on it
• Posters
• Leaflets
• CDs (Mock)
• Car

Extras needed:

• Concert crowd setting - Many people
• Skateboarders x 5
• Pedestrians

Band:

• Vocalist/Guitar: Joseph Beard
• Backing vocals/Lead guitar: Roxanne Allen
• Backing vocals/Bass: Conor Mooring
• Drums: Owen Malcolm

Video Ideas..

In our music video, we will have many cut away shots that will cut away from the story and concert, to just show the band, perhaps in a small room. This will concentrate only on the band and not the gig atmosphere, meaning that we can use fish-eye shots and lots of low angled and high angled shots. We will use editing to fit to the songs rhythm, which will mean that it will be interesting.

A perfect example of what we will do, but just as cut scenes, is A Day To Remember's The Danger In Starting A Fire music video. Although this video is focusing on the band throughout, we will just use this similar style in just scenes that move from the plot.

Joe & Roxanne

GENRE

Our genre of music is Rock music, influenced by bands such as Brand New, Foo Fighters, King Blues, Incubus and many more artists of many sub genres of rock.

The genre of music video is a realistic "gig-like" experience, which follows audience members getting ready to go to the gig, perhaps making their way to the gig. This will include shots of posters, CDs, iPods with the song on it and much more. Our video will also have a band performance at a gig venue to make the performance perhaps realistic.

Joseph and Roxanne

Music Videos: Brief History...

Popularity of music videos dates back to the 1980s, with the origin of MTV. Mainly, music videos were just performances, on shows such as Top Of The Pops, where the artist or band would just mime the song. However, since the original music videos, music has come far from this, now from combining stories and performances. This makes music videos not only be based on a band, but also like a mini film the viewer can watch. Music videos have had lots of success since they first were made. Although music videos originate from around 1964, music television made the most impact on the world from the music industry. Since the arrival of MTV, more and more music video channels have emerged, from endless amounts of MTV channels (MTV2, MTVBass, etc), Kerrang!, Q!, and many many more.

An example of a very successful music video is Thriller by Michael Jackson. This is a short movie around 15 minutes that made its way to the cinemas and had a 5 minute song performance too..

Roxanne & Joe

Our band's image..

When thinking about our band's image, we realized about a unique selling point that our type of band would have, which is that our band is a mixed gender band. This is unusual for bands as bands usually have just boys in or just girls, although this has changed in the past few years as mixed genre bands have emerged recently such as The Subways and Florence & The Machine.

The image of our band is a jeans and t-shirts, casual, but scruffy look. This can be associated with a gritty or grungy band image (e.g. Foo Fighters, Nirvana, Incubus).

Roxanne & Joe

About the recording of our song...

For our coursework, we chose to use a song called Jarhead from our own band, Undershot. We decided to record it ourselves in a studio, completely played by us and the band, and the song is produced and mixed by us. We used software such a Logic Pro 8 on an Apple Mac Pro in a recording studio at college, and recorded everything in the track from guitars to drums to bass etc.

----------------------------------------------------------------------------------------------------------------

Jarhead lyrics:

Don't be sick, don't be tired

If we're all lucky, maybe they'll get fired

I'd like to say before I lose the plot

That one day maybe we'll untie this not

You can't save me

Don't say those things

Yeah, I can't stand to hear these lies again

Don't say those things

I can't stand to hear these lies again

It's all going wrong but I know I don't need it

Your instincts only make things worse

Your grip on us is like a curse

I think the reason that they insist

Is that they keep nightly going on like this

You can't save me

Don't say those things

Yeah, I can't stand to hear these lies again

Don't say those things

I can't stand to hear these lies again

It's all going wrong but I know I don't need it

This city's going up in smoke, but who will be here left to blame

This city's going up in smoke, but who will be here left to blame

Don't say those things

Yeah, I can't stand to hear these lies again

Don't say those things

I can't stand to hear these lies again

Don't say those things

Yeah, I can't stand to hear these lies again

Don't say those things

I can't stand to hear these lies again

It's all going wrong but I know I don't need it

---------------------------------------------------------------------------------------------------------------

Here are the lyrics of our song. The song relates to the video we are going to make as the idea of our videos plot is about teenagers from age 16 and above just wanting to get away from problems and forget about it all, which is done at a band concert.

Band Images:

All bands have an image that is recognizable to either themselves specifically, or to the genre of music. For example, it is easy to tell the difference between a pop band and a rock band. This includes clothing, personality and maybe type of promotion such as their logos or videos.

Enter Shikari are a perfect example of this. The genre of the band, especially at this stage in their career is Trance/Metal. Automatically, they are associated with the Trance genre by the excessive use of bright colours. However, their rock elements are seen with their guitars, perhaps long or scruffy hair, and live instruments such as guitar, bass, synthesizer and drums. It is definitely clear that Enter Shikari have a distinct image that matches their genre. This picture also may suggest that they are an energetic band and people.

Roxanne and Joseph

About our project and demo of song...

For our production that will be a music video, a CD album cover and a magazine cover featuring the artist, we have chose to film our own band. The song we are using is one of our own band, Undershot's, songs titled 'Jarhead'. We have recorded a demo of it so far to show the song and the atmosphere of the music.

Questionnaire

The specific audience we are aiming our music and video to are an audience of 16 - 25 year olds. The genre is rock.

1) How old are you?

- 16/17/18/19/20+

2) Male or female?

- M/F

3) What genre of music do you prefer?

- Rock/Metal/Indie/R'n'B/Hip Hop/Pop

4) How often do you watch music videos?

- Often/Not often/Daily

5) Where do you watch music videos?

- Internet/Television/iPod

6) What style of video do you prefer?

- Band performance/Performance&Story/Story only

7) Do you prefer serious videos or comedy videos?

- Serious/Comedy

QUESTIONNAIRE RESULTS

1. Majority - age 17

2. Majority - male

3. Majority - prefer rock

4. Majority - often

5. Majority - internet

6. Majority - performance and story

7. Majority - comedy

Joseph & Roxanne

Album Cover Examples..

This is an example of an album cover by the band The Blackout. This is very specific to the band as it is a "concept" album which usually has a story to it or has something specific to the band. This seems to be a particular brand as it is obvious just by looking at the album cover what mood the music will have to it, and to which genre it will belong to. The dark colouring used shows that the album has a dark mood and a perhaps heavy metal influence genre.

However, brands differ also. This album cover from Linkin Park's Minutes To Midnight shows a more serious "only about the music" band. This shows that the song

s on it are not based

on a story but maybe about real life situations. It is obvious from looking at both albums covers that Linkin Park are a much bigger band which

would play a lot of stadiums and have high

budgets, given by a major record label such as Warner Bros. This is obvious because it is in simple and in black and white, meaning that the bands purpose is just black and white, which is to play good

music.

Joe & Roxanne

Typical Conventions:

There are many conventions that can be spotted in music videos that are film making techniques or perhaps the narrative.

Cinematography - Extensive use of close ups and extreme close up shots, mid shots, long shots to establish the setting. These are used in order to focus on the band.

Narrative - The narrative is usually focused on the band's performance with rock bands, although some have a combination of performance and story, and some just have a story that the song follows. The video usually ties in with the lyrics.

Joseph & Roxanne

Branding

Brands and products are different. Rather than being the particular product itself, the brand is the actual category the product fits in to. For example, the band is the brand of the music video, which would be the product. This is because the band are the people who produce the songs, albums, videos, posters or magazines.

FOR EXAMPLE:

Incubus (brand) - A Crow Left Of The Murder album (product)

Cadbury's (brand) - Dairy Milk chocolate bar (product)

It brands and products are present everywhere with the music industry and even food production.

Joe & Roxanne

Introduction

Our group for our A2 Media Studies coursework is made up from Joseph Beard and Roxanne Allen. For our coursework, we have chosen to produce a music promotion brief, making a music video for an artist as the main product. We will create a typical product that will show the band, their song and their image. The video will be used as a single for the band.

- Other tasks:
* A Digipak CD/DVD cover package for the band's album
* A magazine cover used to promote the band and it's album



By
Joseph & Roxanne